I’m often asked by clients and students; so ‘how do you turn sales objections in selling points?’
I love this question because it seems to stump so many people as they wrestle with why they aren’t getting more sales. But, why would you want someone to buy something from you that they objected to? You wouldn’t, right?
So let’s get serious and spend a few minutes unpacking what handling an objection is mainly about.
After all, needing to handle objections is an absolute certainty in sales … it will definitely happen, so you’ll want to be super clear on what to do.