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Over in our Facebook group, The Hangout, we’ve been running a poll to see how many of you use a blog to drive traffic to your website and how successful it is.
This prompted the question ‘I don’t have time for both, isn’t it better just to do social media as it still drives traffic’.
Whilst I love Facebook and other social media platforms there are a number of reasons I would always be careful in only posting on social media. Here’s why.
It is easy to leave lead generation and marketing on the to-do pile when the sales are rolling in, or run out of time and give it a half hearted attempt, then get huffy when you don’t get the revenue you hoped for. We’ve all been there.
Whether you are spending money on adverts or spending your time creating content and posting on social media it all adds up and can impact your business drastically.
With this in mind I want you to be honest with yourself and decide if you really do have a WRITTEN lead generation plan in place or is it just something you’ll finally get round to doing.
I love a new challenge. If I’ve got five minutes to spare I’ll spend it hatching a plan which involves a cycling weekend away with a group of mates, signing up for a mud run or booking a course to learn how to groom a dog (that one didn’t go so well. Who knew dogs won’t stand still…).
Finding new challenges is how we add variety. Make things better. Improve. Learn.